Thursday, 22 September 2011

A year older...

Hi Everyone,

Firstly thanks so much for your lovely comments on the giveaway post, it's lovely to see so many good wishes for our little shop - the crafting community are so friendly and welcoming and it makes my job all the more enjoyable for it!

If you would still like to be in with a chance of winning a bundle we're also having a Christmas bundle giveaway with the Sewing Directory so click on the link for details of how to enter (Christmas fabric has sold out again but rest assured more is coming in the next week or two - the bundle may differ from the one pictured). 

Also, to celebrate our first year and our first advert in Mollie Makes magazine, we've included a 10% discount code to run for the whole of October in the next issue of Mollie (in shops from Sept 29th) so do look out for that.  
We've had a lot of fun this year, had some lovely customer feedback and made some talented new friends.  We have lots of plans for next year including; a more diverse range of stock, some improvements to the site including a 'search by colour' function and a wider choice of payment facilities, we're going to be launching our own range of 'Sew Your Own' kits with the first (bunting kits) arriving in the shop before Christmas, and I'm also collaberating with a friend of mine who is a very talented pattern designer for some new patterns launching in the spring/summer next year.  Lots to be getting on with then!  For now here are a few little curious little stats we've learned in our first year...

  • The number of parcels we've sent out is in the thousands and yet only two of our parcels have failed to arrive (frustrating when it happens but overall Royal Mail has been good to us and the people behind us in the queue at the post office are very patient!)
  • The fabric most often searched for in our shop is 'Sherbet Pips' by a HUGE majority.
  • Michael Miller is our most searched for manufacturer.
  • Blue is the most searched for colour.
  • 83% of our customers are women and men bought mostly in the run up to Christmas (last years 'Love Bundle' made up of Amy Butler fabrics was particularly popular with men - ahhhh!)
  • Our busiest day is Sunday.
  • Our quietest week was the week of the riots - I guess we must feel less crafty when the country's in turmoil! 
Looking forward to seeing what the shops second year brings...

Sarah x


  1. Congrats! I can't wait to see what the next year brings! Cheers :)

  2. Interesting stats esp about the colour blue! Hope you've celebrated.